Search engine pay per click (PPC) promotion is an excellent way to quickly drive traffic to your site. Google Adwords and Yahoo Search Marketing are the leading pay per click search engines. Our PPC search engine marketing program provides an ideal solution for businesses who want to leverage the experience and expertise of our search engine marketing staff and avoid the costly and time-consuming task of building a search marketing & support infrastructure (i.e., hiring more staff).
What is Pay-Per-Click (PPC) Search Engine Marketing PPC SEM is “buying leads ” from the top search engines. The PPC results are displayed on the very top and far right part of the search results page, essentially framing the Organic search results. The PPC results are usually positioned on the search results page in an box or column labeled "sponsored links" or "sponsored results." PPC is exactly as the name implies, you pay for each time someone clicks on your ad in the search engine. The amount you pay varies greatly based on the popularity of the search term and the competition for the search terms. The search engines use a bidding scheme to allow advertisers to bid against each other for top positions in the search engines. The more you bid and spend, the better your ad will be positioned on the search results screens. Cost/Benefit The PPC method can be expensive, easily consuming hundreds or even thousands of dollars per day. The advantage is that PPC can rapidly deliver qualified leads to your site at a good value per lead. The key to PPC success is to determine your return on investment (ROI) for each visitor to your website, then setup your PPC program so that you achieve a positive ROI for each PPC dollar spent. Are We the Right PPC Consultant for You? Do you want to partner with a PPC consultant that is not only experienced and skilled, but also provides personalized service? Do you want a SEM consultant you can get to know and trust? If yes, then we are a good match. We can manage your entire PPC marketing program including consulting, setup, and management. To assure success, our program includes a recurring evaluation report and phone conference with a professional PPC consultant. The measure of success is of your PPC Program is ROI. Our goal is to continuously improve ROI while always staying motivated to expand market reach. PPC Program Success Criteria -
Positive ROI is achieved on PPC advertising. -
Qualified traffic increases immediately to client’s website, with increased visits from new markets and/or brands. -
Results are seen quickly, and improve over time. Client Receives -
Fully managed PPC program for Google and Yahoo. -
Monthly professional consultation with timely, effective reporting on results. -
Detailed plan for continuous improvement. Benefit to Client -
Broad coverage of search markets. -
Saves time and money over hiring in-house web marketing infrastructure. -
Effective use of marketing budget. Setup Services -
Analysis: Evaluate client website, perform needs assessment, research keywords, research competition, develop PPC strategy including creating list of efficient keywords to target -
Setup: Setup PPC account, organize campaigns/categories, write headlines & copy, identify landing pages, configure conversion tracking, set bids & budgets, implement retention strategy, employ reporting/automated monitoring, setup web statistics, implement ROI system Ongoing Enhancement Consulting Services -
Continuous Improvement: Check PPC performance, conversion analysis, explore new keyword themes to expand into new brands and markets. -
Ads: Manage ad's to include performance review, revise and add/delete as required. -
ROI: Monitor return on investment, determine visitor value, remove/revise low performing listings, analysis/identify trends, adjust bids & budgets -
Seasonal promotions: Plan and prepare seasonal campaigns, monitor t o time getting in and getting out to maximize effectiveness -
Get most clicks for money: Weekly review of the clicks, impressions, positioning, CPC, CTR, cost and conversion rate. Make modifications as required to maximize CTR and Conversions while minimizing CPC. |
