What is a RSS "Feed" and "Reader"

Are you using RSS yet, either as a publisher or consumer of content?  If not, you should be!  RSS is a great to increase traffic to your site and improve return visits. Confused about what RSS is? Read on.

Here is my quick definition:  RSS is a popular way for a website to announce to its subscribers that it has new content, without the need for the website's subscribers to actually visit the website to see what's new.  When a website with RSS is updated, the RSS application broadcasts out to its subscribers basic info about the recent update.  This broadcast is called a "feed" and the basic info usually includes the headline and summary of the recent update. The subscriber uses an application called a "reader" to view all his/her RSS feeds.  If the subscriber wants to see the whole article, the RSS feed provide a link directly to the new content.  Many RSS users open their readers each day to get their news form their favorite websites.

RSS readers are built into the popular browsers like Firefox and Explorer, plus Google, Yahoo and others portals offer nice readers for free. I open my Google reader every morning to see whats new on all my favorite Internet Marketing blogs, forums and news sites.