Can Digital Marketing help your business? Well, let me ask you this? When was the last time you got online to find a product or service to meet your needs? Was it within the last month? Last week? Less than 24 hours ago? If you are like most consumers (78% according...

As a business owner, you want to ensure that you present yourself in the best way possible to potential clients online. While the era of the “elevator speech” is rapidly fading away, there is a new concept in its place - the Value Proposition. If you research...

If you have been keeping up with the SEO trendsetters this year, you’ve probably seen a wide variety of opinions regarding the future of SEO. On one side, there have been claims of doom and gloom for search engine optimization… especially for local businesses. On the...

As we approach the holidays, I have been receiving a question from my clients seeking marketing advice – “What marketing tactics do I need to do in order to gain an edge over my competitors.” Rest assured, the answer is not to just lower your prices. I never recommend...

Too much of a good thing is a bad thing. You were watching your ranking trend upwards, minding your p's and q's and abiding by the SEO standards as best as you could and suddenly your site dropped out of the rankings. "What could have gone wrong?!" you say, bashing...

I recently had a frightening conversation with a colleague of mine who was starting a new business. When he introduced me to his business idea, I thought he had a promising vision. With the right tools and strategies, he could build something truly successful. His...

If you’ve done any marketing whatsoever – be it having a website, engaging on social media, setting up a Google Adwords account, building a brochure, or more – you have probably gone through the trouble of trolling the internet to find that perfect photo that will...