Our Services and Approach
Digital Marketing Strategy
All projects begin with a digital marketing strategy.
Your digital marketing strategy will document your plan to build a relationship with online prospects and convert them into loyal, repeat customers.
The boxes below are the steps and tactics of your digital marketing strategy.
Google My Business (GMB) Page
Your GMB page is often the first impression searchers have of your business. The GMB is a free listing from Google but it must be optimized to make a great first impression.
We will help claim and improve your GMB page to include the correct business NAP (name/address/phone), business category, type of service, business hours, links, posts and geo-tagged photos and videos.
Buyer Personas and the Buyer’s Journey
Does your website inspire buyers? Or does it leave them wanting more?
A key goal of SEO is to improve your visibility in the search engines. But better visibility and more traffic is only the beginning, converting search visitors into customers is the ultimate goal.
We work with you to understand and define your ideal customers by creating Buyer Personas for each customer category. We enhance the personas by defining the Buyer's Journey they take from awareness to customer. This process gives us the information needed to create your digital marketing messaging and content.
Does your website attract new visitors? Inspire buyers?
Many local business owners are disappointed with their website results. When we are called in to fix an underperforming website, the first problem we often see is poor content.
We will work with you to define and implement a content marketing strategy. You will become a publisher of valuable, relevant and consistent content that will attract and acquire a clearly defined audience – with the objective of increasing leads, sales and recurring revenue.
The geeky stuff. Title tags, meta tags, heading tags, keyword density, internal linking, alt tags, blah, blah.
We actually love this stuff. You can relax knowing this is being handled.
Reputation management is growing your business by managing and enhancing your online presence - usually in the form of customer reviews.
SEO-driven Digital Marketing and reputation management are closely tied because your online reputation - i.e. customer reviews - affect your ranking in the search.
We help local businesses get more 5-star reviews as well as take care of tracking and responding to negative reviews.
A primary task of local SEO is helping you spread your businesses info across the Internet.
There are hundreds of places on the web where local businesses can receive a "citation" or a listing of their business name, address and phone number (aka NAP).
The most well know local citation websites are Google My Business, Facebook, Bing, Yelp, Superpages, FourSquare, YP.com, Manta, and many more.
We handle this important SEO task for you, which is awesome for you because of it is extremely tedious and boring.
Monitoring & Enhancement
How can you tell whether you're SEO and digital marketing are achieving results?
We take care of this for you. Our services include ongoing monitoring and enhancement of your search ranking, visitor traffic, reviews, local citations and more.
Status Reporting & Customer Feedback
What level of reporting do you want? We can provide you the weekly reports we look at, or we can have a phone call once a month, quarter or year - it's up to you.