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Is It Worth Paying for SEO?

Is It Worth Paying for SEO?

Is it worth paying for SEO if you are a local business in Colorado? While it’s true that the search engine’s algorithms continue to change, it’s hard to argue with the value of ranking well in Google. But, any smart local business owner is going to carefully weigh their options. So, here we discuss what you need to know about the current state of SEO so that you can answer the question, Is SEO worth paying for?

Is It Worth Paying for SEO, and What Exactly is It?

SEO stands for Search Engine Optimization. SEO is a series of adjustments and tweaks to your website and its content with the goal of driving free, or organic, traffic from the search engines to your website. When you get higher rankings in the search engines, your site will get discovered by more people who are looking for your products and services.

This leads to the question, does SEO work, and is it worth paying for SEO? In short, yes, and it’s something your business doesn’t want to ignore.

Why Organic Search Engine Traffic is So Important

If you’ve had the concern, “is it worth paying for SEO?” the numbers don’t lie. According to one study by Bright Edge, more than half (51%) of traffic that goes to websites comes from organic search. This far beats other traffic sources, such as paid search and social media at 14% and 5%, respectively.

Organic search is not only the top source of your website’s traffic but performing well in the search engines benefits your business in several ways:

  • Organic rankings are vital for local businesses – 70% of consumers who perform a local search visit a store, and 30% of mobile searches are location-specific.
  • More people are online – With brick and mortar businesses shutting down thanks to COVID-19 and the necessity for social distancing, more people than ever are using the internet. How you represent your brand in the search engines is vital.
  • Google has authority – Consumers trust Google to deliver relevant search results, which is why the #1 spot gets roughly 21% of clicks.
  • More sales and revenue – High SERP rankings translate into more clicks and conversions for your business. Research shows that 81% of shoppers research products online before purchasing.

SEO Services: Worth the Money

Google isn’t the simple search engine that it once was. The search engine giant has changed its algorithm repeatedly over the past decade and has released a vast amount of features such as local search results, knowledge cards, news boxes, related questions, products and services, shopping results, video results, and more.

In addition to ranking your Colorado business website high in organic search results, there are endless opportunities to have your brand and its content show up on the first page of Google. But it isn’t easy. Google has become sophisticated and only ranks high-quality content in organic and local results. Some of the things that won’t work anymore to improve your rankings include:

  • Clickbait headlines
  • Keyword stuffing
  • Spammy backlinks to your site
  • Duplicate content
  • Sites not optimized for fast loading and mobile devices

When done properly with an experienced and reputable partner, SEO proves to be worth every penny paid. The right digital marketing company can help your business with webpage optimization, content marketing, technical SEO, and offsite optimization to get your website the attention it deserves.

Getting Help with Your SEO Needs

After reading this discussion about the value of search engine optimization (SEO), if you’re still wondering, “Is it worth paying for SEO?” then we invite you to have a more in-depth conversation on the topic.

Reach out to Pagecafe to schedule a free consultation with a local SEO expert today to learn more about how SEO can help your business achieve its goals. We are an established Colorado-based company that specializes in helping local businesses increase leads and sales through web design and SEO.

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How to Find Your Website Ranking on Google

How to Find Your Website Ranking on Google

Understanding how to find your website  ranking on Google should be very high on your Colorado business priority list. Ranking in the top positions or at least the first page of search results  on Google ensure that your SEO campaign is delivering on its promises. Even when your website ranks well, observing and understanding trends and changes helps you to track your competitors. So, how do you find your website ranking on Google? Here are some top tips.

Fluctuations in Your Website Ranking on Google

Search results are increasingly variable and in real time. Your keyword rankings may change on a daily or even hourly basis. Five key factors play a role in search results:

  • Localization – Often, businesses near the searchers physical location appear first in the rankings, especially for local-oriented keywords.
  • Algorithm Updates – Google constantly refines and tweaks its algorithms, driving search results. Changes affect your results either negatively or positively.
  • Personalization – Google uses previous browsing habits to show the most relevant search results.
  • User Engagement – Results that get a lot of clicks get a boost in the rankings, especially when they receive a lot of user engagement.
  • SEO Campaign Efforts – Improvements to content, backlinks, or your website’s structure will improve its visibility in Google search results.

So, how can you see where your site ranks at any given time?

Using Search Console to Find Your Website Ranking on Google

Google’s search console offers average values to show where your site ranks for a range of search terms. Those aren’t exact figures. Yet, this diagnostic information comes straight from Google.

To use the search console, you need to register your website first. Then once registered in Google Search Console, you’ll sign in, select your site from the provided list, click “search traffic” and “search analytics.” This shows the keywords you’re ranking for and which are generating click-throughs. Next, click “Impressions,” “CTR,” and “Position.” You can choose the filter so you only see your company’s results if you wish. This gives you relatively accurate data about your ranking position.

BrightLocal Is Not Free, But It Can Find Your Website Ranking on Google

There is a suite of BrightLocal SEO tools that you can use to check your Google ranking. The Local Search Results Rank Checker (click to view on the BrightLocal website) is useful and free. It also supplies screenshots that you can save and review later. It’s possible to enter targeted keywords and a location, too, so you’ll see localized  results.

Using Private Browser Sessions

All major browsers provide private browsing sessions. Private Browser Sessions prove useful if you want to carry out manual checks. However, bear your location in mind. Your results can become artificially inflated this way.

However, you are able to disable the search’s location element. Also, if you choose keywords that have no local influence, your results will be a more accurate representation of your ranking for locations father from your businesss. You can use your private browser session by opening your favorite incognito browser and searching keywords. You should do this in multiple locations, and then cross-reference your results.

SEO Services and Packages

Today’s search engines have numerous variances and inputs that can affect your Colorado Springs website’s ranking. This means the process of finding your website ranking on Google can be complicated. Using a professional Colorado Springs SEO service or package will ensure you get the best and most accurate results. Professional SEO companies will provide rank analysis and tracking as part of your deal, which makes it easier to stay on top of your SEO campaigns and ensure they’re working for you.

Conclusion

Finding your website ranking on Google truly is extremely important to the growth and success of your business. Ensure you get accurate results by working with Pagecafe. We are a Colorado Springs local business with expert knowledge on finding your website ranking on Google.

Call us today to get started!

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Google Reactivating Local Reviews

Google Reactivating Local Reviews

On March 23rd we let our readers know that Google had disabled new reviews due to COVID-19, but today we are happy to report Google reactivating local reviews. It goes without saying that COVID-19 has and continues to have an enormous impact on the world, and in these uncertain times Pagecafe continues our commitment to maintaining a strong web and SEO presence to our customers. As such, we want to make sure to announce and explain Google’s reactivation of local reviews. 

Google Reactivating New Reviews and Review Replies 

During the last 7 weeks, your customers could still leave new reviews on your Google My Business (GMB) page, but they were not visible to the public. Now, all reviews from the time of suspension on will show visible on your company’s review page. 

Google my business explained that, “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.”

However, there are still some limitations on when reviews will show up.

Limitations on Google Reactivating Local Reviews

As mentioned above, there are a few limitations and delays in the reactivation of local reviews, in particular in regard to Google support. Support limitations refer to business information edits and listings. 

Because health-related services are top priority in Google right now, other businesses can expect some delays in their business edits and listings. Yet this is still an improvement on the Google disabling that has been in effect since March 20th. 

So, even if you’re a non-health-related business, continue to submit your updates, including listing updates, claims, and verifications. You may have a bit of a delay, but your updates will be made. 

Build Your Business SEO, Now More Than Ever

Now is the perfect time to build your local business’s SEO ranking. With the past stay-at-home and current safer-at-home orders, people are relying almost exclusively on the internet for all their needs. 

Though COVID-19 has brought about an enormous amount of pain and suffering on everyone in one way or another, it has also brought us together as a community. Now more than ever people are looking to support local businesses. 

Stay safe, stay healthy, and together we can stay strong!

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Do Online Reviews Help SEO?

Do Online Reviews Help SEO?

Many factors help SEO, but do online reviews help SEO?. With the many different SEO avenues out there, people often overlook online reviews. Yet, they’re still important, particularly if you’re running a local Colorado business. Even businesses with no physical locations may reap the benefits of online reviews. So, how do online reviews help SEO? 

Why Online Reviews Help SEO

Google needs content to understand your business. The more content, the better. When Google’s algorithms understand your website, your rankings will be higher. Higher rankings prove to be a vital element of SEO. Rankings lie at the heart of the way Google functions. If your content includes especially rich keywords, Google’s crawlers can better interpret and understand the content. Content can then connect consumers needing your products and services with your site.

Where do Colorado customers’ views fit into this? If customers leave reviews stating their opinions of your business, they’re helping Google understand your business. Think of reviews as a free form of keyword-rich content. Even better, reviews can have a major positive effect on your site’s SEO. To learn more about how online reviews help SEO, it’s beneficial to hire a local Colorado SEO expert. SEO experts can also show you how to find your website ranking on Google.  

Trusting the Customer’s Online Reviews to Help SEO 

Google puts more trust in the opinions of your customers than in what you have to say about yourself. Google can learn about your business’ reputation and trustworthiness by reading what your customers have to say. Whenever a customer discusses your business, favorably, or unfavorably, Google finds out some key information. 

For a start, Google learns whether your business operates legitimately or not.  Google also sees that your business has genuine Colorado customers interacting with it. Customer reviews are also useful in helping other users to make wise purchasing decisions.

Click-Through Rates and Reviews

Reviews are important for everyone. For buyers or potential buyers, reviews take a lot of the worry out of making purchasing decisions. When customers need to choose between businesses that offer identical products, they’ll choose the one that has the best reviews. 

Simply put, better reviews lead to a better click-through rate (CTR). Click-through rates also have a positive effect on SEO. If lots of searchers click-through to your site, Google knows that what you’re offering proves valuable. Therefore, Google will feature your site in a higher position in the search rankings. As a result, more people can find your site and buy your products or services.

Encouraging Reviews

Business owners need to remember that online reviews help SEO. Online reviews help SEOs even if those reviews are negative. All businesses will receive negative feedback from time to time. If you deal with those negative reviews effectively, you can improve your company’s reputation. Potential customers want to know that if they experience a problem, you’ll be on hand to help. 

If you can show your commitment to great customer service through your response to reviews, it’ll boost your reputation. With this in mind, it’s time to start encouraging your clients and customers to begin leaving reviews. The more reviews received, the more successful your SEO campaign will be, and the more profitable your business will become.

If you’re ready to boost your business in the Colorado market, reach out to Pagecafe today. As a company run by a long time Colorado business owner, we are experts in the Colorado SEO market.

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Google Disabling New Reviews (COVID-19)

Google Disabling New Reviews (COVID-19)

Update: Google reactivation local reviews. Read more here. 

Today is Monday March 23, 2020 and I would be remiss to start this post without acknowledging that a lot is happening in the world right now. We at Pagecafe remain committed to ensuring our customers maintain an informative web presence and strong SEO during this time of uncertainty.

New Reviews and Review Replies Suspended

With that in mind, we wanted to let you know that Google recently suspended new reviews and replying to reviews. This change is due to Covid-19. Your reviews are still visible and people can leave new reviews, but the new reviews will not be visible for a while.

In a Google post published last week the search engine giant announced that it was temporarily disabling and limiting a number of features in Google My Business. 

Health-Related Businesses are the Priority

The focus of the post is to explain that Google is giving priority to  health-related businesses for Google My Business (GMB) updates. For example new listings, special hours, temporary closures, etc.

Older Customer Reviews Are Still Visible

The important info for local business owners is revealed in one single sentence at the end of the post where Google states that “new reviews and review replies will be unavailable during this time.”

Older reviews are still visible on your Google GMB listing. And people can still click to leave a new review.  But the new review will not be shown on the Google listing until the COVID-driven temporary suspension is over. 

You Can Still Ask for a Review and Post Updates

The bottom line to local business owners is that you should still ask your customers for reviews on Google, just be aware that the review will not appear until after the COVID crisis is over. 

You can still post updates and events to your Google listing.  We have been posting COVID related updates to all our clients GMB pages. 

We’ll be sharing more about the impacts of COVID on local business SEO in the coming weeks.

Until then, stay safe!

How Can My Local Business Get Leads Through SEO?

How Can My Local Business Get Leads Through SEO?

If you’re running a local business, you need to choose the right SEO strategy to help your company stand out and get leads. Local SEO is vital to help people in your area find your business. Yet, many local Colorado small businesses still fail to harness its potential. Here, we give you some expert tips to get leads through SEO to attain a higher level of success.

Use Google My Business to Get Leads Through SEO

The first step is to use Google My Business (GMB). List your business here and it will add your business to the Google map of your area. As a result, people in your area searching for your kind of business will be able to find you. Make sure you supply accurate details though!

Get Leads Through SEO by Getting Reviews

Reviews are an exceptionally powerful lead generation tool when you’re considering a local SEO marketing strategy. They offer key social proof your business is doing the best job.

More reviews also mean higher Google rankings. Make sure you list your company properly on the primary review platforms, such as Facebook and Yelp. Then, take the time to persuade your customers to leave reviews themselves. If you get bad reviews, don’t ignore them. Customer service is vital, so always respond professionally, quickly, and accountably. You can turn that negative into a positive very easily.

Use Social Networks

Using social networks to drive up generation of local leads is a great strategy. This approach will boost awareness of your brand. Meanwhile, social shares will create organic backlinks to your website that increase your local SEO visibility.

Creating Relevant Content

Creating local, high-quality content proves extremely valuable when it comes to generating local Colorado leads. Just share your knowledge and you can make your business an authority in the Colorado Springs sector. Focus on the things you offer your clients and customers. Loyal clientele  will improve your reputation, make your business stand out, and attract more shares.

Research Keywords

Identifying the keywords that have relevance to your company will help you get leads in SEO.. Customers will use those words to find companies in their areas. Therefore, using those keywords in your content will make your site appear more often and higher in Google rankings.

Be Mobile Compatible

Being mobile compatible in such a digital age will enable you to get leads through SEO. People carry out more than half of all Google searches these days on mobile devices. Ensure you’ve designed your website to be mobile-friendly. Also, make sure your site loads quickly.

Getting Help with Your Local SEO Marketing

If you’ve followed the tips above but still don’t seem to be succeeding in your local marketing strategy, don’t panic. Pagecafe is here to help you with all your local marketing and SEO needs.

As a Colorado local-focused company, we specialize in helping small local businesses. So, contact our friendly and expert team now to get the advice you seek. We’ll identify any potential pitfalls in your strategy and suggest methods of improvement. With our support and assistance, we can help you get leads through SEO more effectively and quickly.

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