What is a Brand Story and Why Your Business Must Have One

Dec 29, 2022 | Clear Messaging

A brand story is a key element that helps sell your products or services online. The human brain thrives on stories and we are programmed to listen and tell stories.  I love to use storytelling in websites and social media because stories activate emotions of connection and trust.

What is storytelling in terms of digital marketing?

Storytelling as part of your digital marketing strategy is the use of narrative techniques, such as characters, personal history, lessons learned, and a rising action, to create an emotional connection between a brand and its audience.

Your brand story can be a powerful tool for engaging with customers and building a positive relationship with them. Storytelling can also help to differentiate a brand from its competitors, by helping to establish an emotional connection with its target audience.

What does this story about my brand mean and why do I need one for my business?

brand story for your businessA brand story is a narrative that recounts the series of events that sparked your company’s inception and expresses how that narrative still drives your mission today. Creating a story of your brand is important because it helps you to build connections with your customers and potential customers.

Your brand story should be unique and compelling, so it stands out from the competition and resonates with your target audience. It also helps to foster loyalty, as it allows your customers to develop an emotional bond with your business.

What is the purpose of brand story?

The purpose of a brand story is to create a connection between your business and your customers. It gives people a reason to care about your brand and to remember it when they are making purchasing decisions.

The story of your brand should be engaging, honest, and relatable, so that it resonates with your target market and encourages them to build a relationship with your business.

A brand story makes you stand out, so that customers are more likely to choose your business over your lame competitors that don’t have a story of their brand.

How do you make a story of your brand for your business?

brand story for your businessTo make a successful brand story, you need to start by defining the mission and purpose of your business.  What is your “why?” (Your why is the thing you give to the world, watch this video by Simon Sinek.)

You should also make sure your story is appealing, so that it captures your audience’s attention and resonates with them.

You can study content marketing and digital marketing storytelling techniques to ensure your story follows the typical narrative structure, and you should make up main characters and give them a voice that speaks to your customers’ values.

Additionally, your story should be backed up by evidence, so that customers can trust the narrative you are telling.

Finally, you should make sure you are constantly evolving your story, as your business and target market changes.

What is an example for a business?

An example of a brand story for a business could be a clothing retail store that started as a small, family owned business. The story could explain how the founders had a passion for fashion and wanted to share it with their community by creating a clothing store that offered unique and stylish products.

The story could also discuss how the store has evolved over the years, such as how they now offer a wider selection of products, give back to the local community, or how they strive to make a difference in the fashion industry. These details will help make the story more personalized and relatable to customers.

Provide an example of a brand story for a law firm

An example of a brand story for a law firm could be a story about a law firm that started out with a small team of lawyers who had a passion for justice and a commitment to providing quality legal services. The story could discuss how they have grown over time and how they now have a large team of experienced attorneys who are dedicated to helping their clients achieve the best possible outcomes. The story could also explain the law firm’s values, such as their commitment to client satisfaction, transparency, and providing quality legal services. These details will make the story more personal and relatable to potential clients.

What do I need to write a story about my brand?

why is seo copywriting importantTo write an effective brand story, you will need to have a clear idea of your audience and the story you want to tell. You should also have a good understanding of your brand’s mission and values.

Once you have a general idea of the story you want to tell, you can start to flesh out the details, such as the main characters, the obstacles they face, the transformation they undergo, and the resolution of the story. It is important to remember to keep your story concise and engaging, so that it resonates with your target audience.

What are some tips for writing an effective brand story?

Some tips for writing an effective story of your brand include:

  • Focus on your audience – Who is your target audience and what do they care about?
  • Be authentic – Be true to your brand’s mission and values.
  • Show, don’t tell – Use narrative techniques such as a hero, a goal the hero wants to obtain, a guide, examples of how the hero feels both before and after the goal is accomplished, and an action to start the hero quest to the goal.
  • Embrace collaboration – Involve your customers and employees in the brand story creation process.
  • Create consistency – Document the story of your brand for reference and communication.
  • Make it shareable – Ensure that your story is interesting and memorable, so that people will be inspired to share it.


Writing an effective story about your brand is an important part of building a successful digital presence on your website, blog and social media. Your story should be relatable, concise, and engaging, while also reflecting your brand’s mission and values.

To ensure that your brand story resonates with your target audience, it is important to focus on the audience’s needs and interests, be authentic and consistent, use storytelling techniques, and make the story shareable.

Allan Todd

Allan Todd is CEO of Pagecafe Digital Marketing. In 2022, Allan teamed up with Infront Webworks to provide digital marketing, website design, content marketing, SEO and strategy and solutions to local businesses. Allan lives in Colorado Springs. More articles by Allan Todd