Is it worth paying for SEO if you are a local business in Colorado? While it’s true that the search engine’s algorithms continue to change, it’s hard to argue with the value of ranking well in Google. But, any smart local business owner is going to carefully weigh their options. So, here we discuss what you need to know about the current state of SEO so that you can answer the question, Is SEO worth paying for?
Is It Worth Paying for SEO, and What Exactly is It?
SEO stands for Search Engine Optimization. SEO is a series of adjustments and tweaks to your website and its content with the goal of driving free, or organic, traffic from the search engines to your website. When you get higher rankings in the search engines, your site will get discovered by more people who are looking for your products and services.
This leads to the question, does SEO work, and is it worth paying for SEO? In short, yes, and it’s something your business doesn’t want to ignore.
Why Organic Search Engine Traffic is So Important
If you’ve had the concern, “is it worth paying for SEO?” the numbers don’t lie. According to one study by Bright Edge, more than half (51%) of traffic that goes to websites comes from organic searches. This far beats other traffic sources, such as paid search and social media at 14% and 5%, respectively.
Organic search is not only the top source of your website’s traffic but performing well in the search engines benefits your business in several ways:
- Organic rankings are vital for local businesses – 70% of consumers who perform a local search visit a store, and 30% of mobile searches are location-specific.
- More people are online – With brick and mortar businesses shutting down thanks to COVID-19 and the necessity for social distancing, more people than ever are using the internet. How you represent your brand in the search engines is vital.
- Google has authority – Consumers trust Google to deliver relevant search results, which is why the #1 spot gets roughly 21% of clicks.
- More sales and revenue – High SERP rankings translate into more clicks and conversions for your business. Research shows that 81% of shoppers research products online before purchasing.
SEO Services: Worth the Money
Google isn’t the simple search engine that it once was. The search engine giant has changed its algorithm repeatedly over the past decade and has released a vast amount of features such as local search results, knowledge cards, news boxes, related questions, products and services, shopping results, video results, and more.
In addition to ranking your Colorado business website high in organic search results, there are endless opportunities to have your brand and its content show up on the first page of Google. But it isn’t easy. Google has become sophisticated and only ranks high-quality content in organic and local results. Some of the things that won’t work anymore to improve your rankings include:
- Clickbait headlines
- Keyword stuffing
- Spammy backlinks to your site
- Duplicate content
- Sites not optimized for fast loading and mobile devices
When done properly with an experienced and reputable partner, SEO proves to be worth every penny paid. The right digital marketing company can help your business with webpage optimization, content marketing, technical SEO, and offsite optimization to get your website the attention it deserves.
Getting Help with Your SEO Needs
After reading this discussion about the value of search engine optimization (SEO), if you’re still wondering, “Is it worth paying for SEO?” then we invite you to have a more in-depth conversation on the topic.
At Pagecafe Digital Marketing, we are committed to delivering tangible and measurable results through our ongoing local SEO program. By partnering with us, you can expect a tailored and hands-on approach to local SEO that is aligned with your business objectives and growth aspirations. Our proven track record, commitment to transparency, and dedication to client success make us the ideal partner for businesses looking to thrive in the competitive local landscape.
Reach out to Pagecafe to schedule a free consultation with a local SEO expert today to learn more about how SEO can help your business achieve its goals. We are an established Colorado-based company that specializes in helping local businesses increase leads and sales through web design and SEO.
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I have always believed that words hold power, and I have found my calling in helping local businesses attract and convert new customers using digital marketing. I love all things content-driven and I'm most in my element when I'm telling my client's stories through their copywriting, blogging, website design, imagery and social media. More articles by Liz M.