Your Website Does Not Get Leads? Here’s Why…
You have a website that is filled with all the information about your business, services, and contact details. You’ve linked your site to your social media accounts and paid for a nice looking website design. You also have several blog posts and an About Us page.
Everything is perfect, but you still aren’t getting any leads or new customers as a result. What is wrong?
That is the question that many businesses ask when they launch their website with much fanfare but no sign of increased traffic or inquiries.
The answer to why your website does not get leads often simpler than you might think. Here are three key reasons why that might be happening to you right now.
Poor Engagement is Often Why a Website Does Not Get Leads
The quality of your website content, especially your homepage messaging, is the most important factor in how many visitors your website will convert to become leads. After all, if your website hompage isn’t well-written, no one will be able to understand what you do or why they should do business with you.
Poor customer engagement could be the primary reason why your website does not get leads. One of the best ways that you can get people engaged with your website content is by focusing on their problem, not your services.
Make the customer the hero of your website’s story. You are not the hero.
Focusing your content on the hero’s problem should power all your messaging on the website. Don’t brag about how great your business or products are, this is boring and makes you sound just like everyone else pitching their business. Instead, invite the visitor into a compelling story about their problem.
Your content needs to connect with the visitor by demonstrating that you understand their problem and you know the way to the solution to the problem.
Position yourself as the visitors guide and call them to take action. Clearly show them how you can guide them to avoid failure and achieve success and become the hero of the story.
Your Website Doesn’t Have An Effective Lead Generation Strategy
A big mistake you can make with your website is thinking that building the website is a one-time investment that will pay off automatically. In truth, if you only ever focus on getting people to visit your site, you will probably only ever get one-time visitors.
If you website does not get leads, they you should consider putting lead generation strategy in place that is designed to turn your website visitors into leads. This could be offering a free guide, eBook, or white paper; running click-to-call campaigns; or even having a chatbot on your website to answer common questions.
These methods help to ensure that every visitor is given a reason to take action and visit your contact page, which means that you have a much better chance of turning them into customers.
Lead generation is part of the recipe of effective engagement. Position yourself as a guide to solve the visitors problem and they will happily follow your lead generation offer.
People Don’t Know About Your Website
If people searching on Google for solutions to their problems can’t find your website, then your website is never going to get leads. You must invest in search engine optimization (SEO) if your website does not get leads.
SEO is a part of your digital marketing strategy. The purpose of SEO is to make your website visible to potential customers searching for your services or products.
Some people think that SEO is only about keywords, but SEO is much more than that. SEO is about creating a great user experience and building trust with your visitors from the search engines.
One of the most important tactics for effective SEO is to keep your website and social media updated. There are many ways to do this, from writing regular blog posts to routinely answering frequently asked questions and adding case studies.
Content Marketing is the practice of posting regular content to your website and social media. The most important thing is to create content that is valuable and interesting to your target audience and positions you as the expect that can guide them to a solution to their problem.
The answer to why your website does not get leads often a combination of poor engagement and lack of effective SEO. If you depend on leads from your website to sustain and grow your business, then you need to ensure your website messaging talks about the visitors problems and agitates their frustrations. To get found by prospects searching for solutions to their problems, you can use content marketing to both amplify your messaging and provide effective SEO.